In this episode of Stableminded, This Week in Fintech's stablecoin-focused series, Drew Rogers sits down with Jelena Djuric, Co-Founder and CEO of Noble, the platform building distribution infrastructure for the next generation of stablecoins across multiple blockchains.

Jelena brings deep expertise from the Cosmos ecosystem, where she worked on go-to-market and product development initiatives across the stack before co-founding a crypto lobbying organization in Canada. Her journey to founding Noble began during the Terra collapse in May 2022, when $40 billion in stablecoin liquidity evaporated overnight, leaving the Cosmos ecosystem without reliable dollar infrastructure.

Founded two and a half years ago as the "Shopify for stablecoins," Noble emerged to solve a critical gap: how stablecoin issuers reach application developers without building distribution from scratch. Starting with Circle's USDC, Noble has grown to $600M TVL and over $8B in transaction volume, routing $2B+ through their cross-chain infrastructure alone.

During the conversation, Jelena reveals Noble's evolution from pure infrastructure to consumer-facing applications. "We quickly realized it's really important to also actually be user facing and have experiences," she explains. This maturation led to Noble Dollar (USDN), built on M0's wholesale layer, which demonstrates their "composable yield" innovation—allowing apps to monetize or redistribute Treasury bill yields instead of charging fees.

Noble's technical differentiation centers on multi-currency infrastructure beyond USD dominance. While 99% of stablecoins are dollar-denominated, Noble supports EUR through Monerium (with real European banking integration) and plans YEN expansion. Their upcoming app layer will enable developers to deploy stablecoin applications with built-in yield distribution, cross-chain compatibility, and multi-currency support.

Most compelling is Jelena's vision for frictionless global payments: "I want to eventually get to a point where I have a digital wallet. I swap for the euro when I'm on my way to travel and instead of using my Visa, I can just pay for stuff in Europe with euros." This drives their focus on stable swap pools and routing infrastructure that enables near-perfect exchange rates.

Looking ahead, Noble Dollar has reached 24,492 holders and $106M supply in just months, with $749K in yield distributed. Their partnership with M0 demonstrates the power of specialized infrastructure layers working together—M0 provides Treasury-backed wholesale infrastructure while Noble handles distribution and application development. Visit the M0 x Noble Dollar live dashboard here.

Thank you to M0 for powering this season of Stableminded, Building Stablecoins. Learn more about building your own stablecoin here.

Watch the full episode on YouTube below, or Spotify!